Did you know that 93% of consumers are keen on using text messaging for business interactions? And guess what? Nearly all of these eager customers (90%, to be exact) dive into reading new SMS messages within three minutes of receiving them.
If you aren’t already using SMS, then it’s high time your organisation embraces the trend to boost your member/customer satisfaction and engagement.
Think about this – a communication tool that’s not challenging to set up, that doesn’t demand your constant attention, that appeals to your audience across all age groups. Sounds ideal, right?
So, what can organisations do with SMS today?
Keep customers in the loop with organisation news
Remind customers that they have an upcoming class
Promote new classes or events
Quickly communicate urgent changes, like unexpected closures
Still on the fence? Let’s dive into five reasons why your organisation would benefit from this impactful messaging tool.
4 reasons why you need to harness the power japan rcs data of SMS marketing Customers prefer SMS
Did you know that today’s customers love text messages more than other channels such as phone calls or emails? According to Ofcom, people in the UK check their mobiles, on average, every 12 minutes of their waking day.
Thanks to mobile phones, customers have a world at their fingertips and more than likely have their phones on them constantly. Whether they’re busy or not, text messages are one of the most convenient forms of communication – and your audience will love you for embracing it.
Top tip: The key to a good SMS message? Make sure your messages are engaging. Keep your messages short and clear to help keep your engagement rates high (and costs low!).
SMS is familiar to everyone
SMS is a communication tool that feels natural to your customers. It’s simple enough that customers and employees can use it with minimal or no training.
Why consider SMS marketing for your organisation?
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