Here’s the simple answer:

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Sure, you can fake it. But what good will that do you in the long-term? And what’s the likelihood that you’ll be able to pull the wool over enough prospects’ eyes to meet your quota?

The Importance of Building Relationships
As much as the sales landscape has changed in the last 10 years or so, there’s one sales activity that will always matter: Building genuine relationships.

How you create and cultivate those relationships might change over time. But the overarching importance of establishing relationships with prospects and customers will perpetually be a core tenant of sales success.

Now, if you don’t believe in the products you’re selling, and south korea telegram data you’re selling them to real people, how exactly do you think that’s going to affect your ability to build relationships – and trust – over time?

That’s where this whole theory of “simply believing in yourself” begins to deteriorate.

Closing sales just because you’re a good salesperson does not always translate to long-term success. In fact, if all you’re doing is selling a solution that doesn’t really solve customers’ problems or fails to deliver on the promises you made for it, imagine what that will do to your relationships in the long run.