Your sales manager is saying, “Hey, you have to go find me some new business,” and you’re not making the commissions that you want to make. There’s a lot of pressure on you. So suddenly you’re faced with, “Oh my goodness gracious, I have to prospect.” Then you try to pile all of your prospecting into one day.
Desperately, you try to do it all at one time. That’s when you start to run into big problems because you have the demands of your existing account base and you have to prospect. And nobody wants to spend an entire day prospecting because as I said earlier, prospecting sucks. Suddenly, you’re overwhelmed with this big old pile of prospecting that you have to do.
So you don’t prospect. Instead, you go back to account kenya telegram data management, which makes the problem worse. Because you’re overwhelmed and stressed out, you feel out of balance.
You start looking for an easy button solution to a problem that, if you’re honest with yourself, you created. Not because of your workload, but because you were avoiding prospecting in the first place.
The key is that you need to prospect a little bit every day. And when you do a little bit of prospecting every single day, you begin to take advantage of the cumulative impact of all those little bits of activity.
Breaking up your prospecting activity into little bits that you do every single day also makes it easier. It’s a lot more palatable to do the things that you don’t want to do in small chunks than to save it all up and do it at one time.
Prospect Every Single Day
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