Important news for advertisers and marketers.
Starting in spring 2024, the company will completely disable the ability to manually control bets, transferring all users to automated strategies.
This innovation is aimed at optimizing the process of managing advertising campaigns and increasing their efficiency.
The use of machine learning and artificial intelligence algorithms will allow for more accurate predictions of the target audience's behavior, which should lead to more efficient use of the advertiser's budget.
The move to full automation can be daunting for those facebook data accustomed to having complete control over their campaigns.
However, Yandex assures that the new tools will be flexible enough to fulfill the specific tasks of each client.
It is recommended that you start familiarizing yourself with automatic strategies now so that by the time manual settings are disabled, you will be fully prepared for the new system.
This is also a good opportunity to review current approaches and possibly discover new points to increase the ROI of your advertising investments.
On the other hand, automatic strategies eat up any budget very well and quickly.
But there is no need to explain anything to anyone - machine learning and artificial intelligence need our money more and more.
Don't forget to follow additional updates from Yandex to stay up to date with the best digital marketing practices.