Why Add Emojis to Your Email Marketing Campaigns

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Emojis are increasingly present in our daily communication. You probably use them when sending messages via WhatsApp, SMS or even on social media. These designs serve to reinforce information – or often even to replace words.

Although they are closely associated with young users, emojis are also used and recognized by readers of all ages.

So why not incorporate emojis into your email marketing campaign ? Using emojis in the subject line, for example, of emails can increase the opening rate – and, consequently, your legal leads for sale conversion rate. But that’s not the only advantage. Read on to find out why you should add emojis to your email marketing campaigns:

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Emojis

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Why use emojis in your marketing campaigns
Some research conducted by experts such as Experian has shown the effectiveness of using emojis in the subject of emails. The results of the study indicate that using these symbols increases the opening rate, the click rate and the CTR. But it also brings other benefits. Let's see:

– Attracts users
Who can resist a smiley face? Apparently, not many people. Emojis in the subject line convey a message of joy, leading your users to believe that this is a topic they should read. According to a study conducted by Experian, 56% of brands that use emojis in the subject line saw an increase in email open rates.

– Increase your brand visibility
Whether or not your users open the email, it certainly stands out in their inbox. And that increases the visibility of your brand, which becomes more well-known and more trustworthy in the eyes of your potential customers.

TWEET: Emojis in email marketing strategy increase your brand's visibility.

– Makes your subject line more concise
By using emojis in your subject line, you can replace words with drawings and make it more concise. A smaller subject line is ideal for mobile devices.

– Makes your subject line more expressive
With emoji, your subject line will look more expressive – you can convey the exact emotion to your readers, which can make a huge difference in your campaign.

How to put emoticons in your email:
Placing an emoji in the subject of an email is an extremely simple task. All you need to do is go to the site getemoji.com or visit emojipedia, choose the emoji you like the most, copy and paste it in the desired place.

It is important to know that emojis have different styles depending on the operating system. Not the system of the sender, but of the receiver. Apple, Windows, Android, each system has a different emoji design.

In this case, it's worth checking out this emoji list to see how it will appear on each system and also if it's available.

Emojis will stay in the “chart” style when you insert them into the theme. When you send it, the emoji will adapt to the style of the operating system of the device on which it is opened.

Now, in the body or closing of your email, inserting an emoji is much simpler. You just have to start writing your new email and when you want to insert an emoticon, go to the menu at the bottom of Gmail, where the smiley face is. Select the one you like and then insert it into the message. Done.

Examples:
Did you know that emoji are popping up everywhere? According to the website Campaignmonitor.com, some brands use a single emoji to set up their subject line, for example the On store.

Emojis

On is a running shoe company and is known for their Cloud line of shoes. They include a “cloud” ☁in every email subject line as a natural extension of their brand. And it makes their emails easy to spot in their subscribers’ inbox. Let’s take a look

This is the subject line in the Gmail preview pane:

Example Emojis

When you open the email the following image appears:

Example Emojis

As you can see, when you add an emoji to the subject line in Gmail, the icon will look different in the inbox preview and after the email has been opened. This is because the inbox preview uses the Android system, while the open email view uses Google's own style.

Other brands use multiple emojis to complement for example Alto:

Another example is Doughbies , a San Francisco-based company that delivers cookies on demand:

Recommendations for the use of emojis
: ?:

1. Test
Don’t just start sending emojis to your entire contact list right away. First, you need to test the impact of adding emojis on a sample of your list and compare it to a control sample using the same subject line minus emoji. This will allow you to accurately measure the impact of including emoji in your campaign and exclude other influencing factors.

2. Don't overdo it
Just as important as testing on a small scale is not to overdo it by using too many emojis. Start with one emoji in a campaign, to see how your subscribers respond. If the response is satisfactory, you can gradually increase the number.