Why create content?
Creating content will help you attract, retain and re-engage with your members.
Content for new members
Welcoming your newest members might seem obvious, yet it is something many organisations overlook.
It’s an excellent opportunity to create content designed to make them feel good about their membership. Think of it as orientating new members to your organisation, and the beginning of building a lasting relationship
Here are some content ideas: Exclusive member-only offers
Advertise member-only offers on your website, social channels and cambodia rcs data even offline marketing materials. You could, for example, offer a discount for the first year
Use social media to reach out to your members’ networks and others who view your pages/channels. Advertise member-only offers as above
Welcome pack
A welcome pack is a great way to introduce new members to your organisation, tell them about member-only benefits and provide them with information applicable to their membership
If printed welcome packs are not an option, you could attach a PDF version to your welcome email after someone signs up. LoveAdmin.com offers this feature and even gives you the opportunity of sending different welcome emails and packs to each of your membership categories.
Having a welcome process shows that you care about your new members beyond simply receiving their membership fees. Whether it includes an email, call and/or welcome pack, it is all about creating a welcoming community within your organisation.
Regular content for your members
Done right, newsletters are an inexpensive avenue to build relationships with your existing members.
With so many newsletters landing in the junk mail folder, it’s important you make sure your members look forward to receiving yours.
Here are our top five tips on how to build a successful newsletter:
Focus on quality over quantity. Readers tend to be time-poor, so they scan text rather than read every word
Make your content relevant and useful. How can the content you’re providing benefit members? Put yourself in their shoes – what would you want to see.