Video marketing - Videos are an increasingly popular way to convey information and attract the attention of potential customers. In the B2B sector, for example, videos of product presentations, interviews with experts or tutorials are popular.
Social media - A social media presence allows you to build relationships with your customers, increase your company's visibility and attract new customers. LinkedIn, Twitter and YouTube are often used in the B2B sector.
Webinars – interactive online presentations to deliver valuable information and insights to potential customers. In the B2B sector, webinars on trends, new solutions and case studies are popular.
White papers - are extensive publications that provide detailed information on a specific topic or issue in a particular industry. White papers on new technologies, innovations or ways to increase productivity in the company are popular in the B2B sector.
Characteristics of effective content marketing
Effective content marketing is the regular publication of valuable content, tailored to the needs and interests of the audience, that engages and generates interest . It is also important to measure the effectiveness of the activities in order to direct the marketing strategy effectively. Given the enormous competition that exists in the market, it is worth pointing out some features that should characterize effective content marketing.
First and foremost, publishing content in content marketing should be regular (whether it's once a day, once a week or once a month - more often is not always better, the frequency of publication should depend on the length of the content, i.e. the time it takes the recipient to read it). It's worth preparing a content plan to help you organize your work and plan your next posts. It's important to publish content regularly to encourage user engagement and interest.