“Many people thought it was crazy at first,” Ellie says. “Why should a baby be introduced to a new language when they can’t even speak? But I was fascinated by it. I wanted my children to be bilingual. So I read up on this a lot, and I found out that research showed that babies between the ages of 0 and 6 months can benefit from being exposed to a new language during that window of learning. It develops new grey matter and connects all these neurons. I am not a scientist, but I loved diving into this research.”
With that lovely blend of passion and natural curiosity, BilinguaSing was born. Ellie created a safe and welcoming haven for parents and babies to explore the world of languages. And the name BilinguaSing came about because it’s a truly bilingual class.
Having trialled BilinguaSing first in her local area, Ellie saw how well it was received and knew that was when she was onto something.
The BilinguaSing business plan and growth were very asia rcs data intentional. Unlike some businesses that stumble upon the idea of franchising, this was a deliberate move for Ellie.
“I always knew that if I was going to do this, I had to make it big. Mainly because I was investing a lot into it. We had written a lot of the songs we use, aside from traditional nursery rhymes.”
As with most things, this didn’t come without cost. Ellie enlisted the help of talented bilingual singers who could sing both versions of the song.
“Everything I was earning at the time I was ploughing back into the business. When you’re doing that, it has to work. I knew it was franchisable.”
Although Ellie was switched on when it came to business, franchising was a new venture for her. It wasn’t until she attended specialist franchising classes that she started to see them in action and learnt how to take BilinguaSing to the next level.
From that moment, everything Ellie did was very intentional and carefully considered to ensure it was scalable.