Learn how to explore the world of influencers in the right way to reach your audience and your goals.
Nowadays, social media is the channel for those who want to ask questions about products they intend to buy. That's why actions with digital influencers are an excellent strategy to have a positive image of your product or service.
And for your company to grow, you need to adapt to new ways of consuming. See how influencers can create the ideal image for your brand and directly engage your target audience.
Who are digital influencers?
Digital influencers are people who have a large following on social media. Because of this, they are able to form opinions and set trends with their fan base.
Furthermore, influencers produce and share impactful, quality content that brings relevance and visibility to everything they consume and show.
There are influencers for all topics available on the market. Famous artists and influencers such as Whindersson Nunes, Kéfera Buckmann, Gabriela Pugliesi, Mayra Cardi, Felipe Neto, Bianca Boca Rosa, among others, who have millions of followers on social media.
On the other hand, there are influencers line data with fewer followers but who have high engagement. And it is with these that you should consider partnering, since they are much more accessible to the general public than celebrities.
How and when to use it in your strategy
What will define the best digital influencer for your strategy is your consumer profile. Therefore, you should:
Define your goals with this partnership, so you can choose the influencer who has the right content to get results.
Engagement is more important than the number of followers. Analyze how the audience reacts to the influencers’ posts before choosing.
Pay attention to the topic. The topic the influencer talks about must be the same as or in the same area as your company. This is another way to find out if the influencer has the potential to reach your target audience.
Don't forget to get to know the influencer well and see if he or she is someone you want to associate with your brand. Research him or her on social media and see what his or her positions are on the internet.
Explore partnerships with this influencer. You can send them your products in exchange for publicity, the famous gifts and gifts received or pay for more publicity.
HOW TO CONTACT DIGITAL INFLUENCERS?
To start establishing partnerships with digital influencers, you first need to know how to negotiate with them.
It is important that you explain all of your brand's needs so that it is clear what and how your product or service should be promoted in the content.