Why is it worth investing in digital marketing?
eMarketer, a leading market research email contact lists uk firm, has estimated global digital ad spending in 2023 at $601.84 billion. Analysts believe it will reach $870.85 billion in 2027. What makes so many companies decide to go digital ?
Investing in digital marketing brings many benefits. First of all, precise targeting allows you to reach a specific group of recipients, which increases the effectiveness of marketing activities. In addition, digital marketing is highly measurable - we can constantly analyze the results of the campaign and adjust strategies based on the collected data.
Another advantage of this form of advertising is flexibility. Thanks to the various tools and communication channels, the company is able to quickly respond to changing market and customer needs. This makes digital marketing more dynamic and effective than traditional methods.
We also cannot forget about profitability. Compared to traditional forms of advertising, digital marketing can be much cheaper and at the same time more effective. It is therefore easier to implement even for beginners with very limited financial possibilities. Thanks to the discussed pillars, i.e. precise targeting and measuring the effects, we can better control the budget and achieve better results.
At first glance, entering the world of digital marketing may seem difficult, but in reality it often turns out to be very simple. Of course, practice comes with time, but currently the tools for digital activities are very intuitive and easy to use. For example, with the help of mProfi you will launch your first SMS or e-mail campaign quickly and without any problems, even if you do it for the first time!
Personalization of messages
Based on the information you collect, you can create personalized messages that will increase customer engagement. Divide your target group into segments based on their behavior, preferences, and purchase history. Tailor your marketing messages to individual audience segments and your omnichannel marketing strategy to make them more relevant and engaging.
Ensuring consistency of experience
Ensure that all marketing teams