This quality experience we are talking about is provided to the public through technology and that is why artificial intelligence is connected with these two worlds.
The purpose of this acronym is to integrate online and offline so that the consumer philippines cp number has greater satisfaction during the purchase.
If you follow our content, you know that we often talk about omnichannel , a term connected to this subject.
Because omnichannel wants the customer to be well served regardless of location; they can start the purchase on the website and pick it up in the store, or they can speak to an attendant and after 3 days speak to another and both know the situation.
Complementary article: how to build customer loyalty through omnichannel .
Before we get into the topic of this article, you should know and map your customer's purchasing journey.
If you are thinking “why is this important?” the answer is simple: without knowing who you are selling to, it is impossible to implement actions that will be useful and valued by people.
We won't know how to connect physical and digital if we don't know consumers' habits, desires, objections and goals.
There are several articles here on the blog about this topic, click here and enjoy!
If we want to unite physical and digital, artificial intelligence is fundamental in this implementation process, and if you have doubts about how to do this, continue reading.
Personalization
If you collect data about your customers both online and offline, you can create experiences that deliver satisfaction in both places.
The advantage of this action is to recommend specific products and services to each audience and thus increase sales.