What are the advantages of SEM?

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SEM campaigns go through a scrupulous analysis of keywords aimed at highlighting competition and positioning difficulties. If we find it difficult to position ourselves naturally, with the time and budget available, we can opt for targeted campaigns aimed at a given type of audience.

Paid advertising campaigns are formidable tools to ghana whatsapp number database quickly increase brand visibility and, above all, give the possibility of obtaining commercial contacts.

The advantages of SEM campaigns are many:

they allow you to invest a pre-established sum while maintaining absolute cost control
allow you to obtain certain and concrete results in the short term (visitors per click)
they can be geolocated to better understand the dynamics of the clicks acquired
make it possible to respond directly to those who already have clear purchasing intentions in mind
they help to reach a targeted audience that is already inclined to purchase
make it possible to compete with big competitors (difficult with organic positioning alone)
they allow us to exclude from the analysis of the words to be used the terms that do not interest us (for example, long tail keywords for products that we do not own) limiting the consumption of budget for unprofitable visits