What Marketers and Business Owners Can Expect

[nusaiba127]

B2B Lead Generation Trends in 2025: What Marketers and Business Owners Can Expect
Read: 379
#ppc
#performans
B2B Lead Generation Trends in 2025:
Sergey Sukhoplyuev
Sergey Sukhoplyuev, Head of the Traffic Unit
January 10, 2025
Content
Marketing and sales in B2B are not a one-time deal, but a long-term partnership
Trend 1: Head-on sales don't work anymore
Trend 2: Lengthening the deal cycle
Trend 3: Offline Events and Partnerships
Trend 4: Workforce instability and talent retention
Trend 5: Using New Traffic Channels
Successful B2B lead generation depends on personalization
B2B marketing and company promotion strategies inevitably transform in line with the market and economic situation.

Sergey Sukhoplyuev, head of the Traffic Completo senegal consumer email list unit , spoke about how new trends will change the approach to lead generation.

Marketing and sales in B2B are not a one-time deal, but a long-term partnership
Given these inputs, we recommend that marketers and business owners first take into account the following trends:

Lengthening the B2B deal cycle . It will increase due to the emergence of new channels, activities and offers. It is important for businesses to track the current deal cycle in order to make decisions about additional traffic channels based on numbers, not assumptions;
increasing content personalization : the more precise your message and the clearer the message for the target audience, the higher the conversion to a deal;
Building customer value : Maintain contacts for repeat business and increase customer LTV. Initial sales do not pay off marketing investments: as Completo's experience shows, positive unit economics are achieved through repeat sales and building long-term mutually beneficial relationships with customers.