Promotion by 5% of queries out of 100% possible!

[nusaiba127]

Mistake 2.
Search query analysis is an important part of demand research. Based on this analysis, it becomes possible to:

optimize texts to attract clients from search;
write interesting content that will answer queries;
find out what exactly potential clients are interested in ;
Find out what market share decorative lighting occupies on the Internet.
Search queries became the basis for creating website content and the basis for advertising campaigns in Yandex and Google.


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The previous SEO agency promoted the client only russia consumer email list for 34 keywords out of 655 possible . We used all 655 search queries - this is 20 times more than the previous agency. This means that we were able to expand the field for attracting new clients by 20 times.

Error 3. "Inconvenient" website and problems with ordering goods


outdated information;
lack of information about product availability and filters for selection;
lack of product reviews;
Blocks with a telephone number and work schedule in an inconvenient place for perception;
non-unique content on the main page;
lack of favicon;
an abundance of graphic objects that are difficult to use.



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We also discovered the following problems at the stage of ordering the product:

an inconspicuous “Buy” button;
inconvenient way to choose color;
presence of unnecessary information;
lack of a picture of the product being purchased in the shopping cart;
no email with order information;
no SMS notification about the order;
lack of offers to buy a related product in the basket (increasing the check);
lack of delivery information.
Conclusion: in order to place an order, the client needs to spend a lot of time to navigate the site, and this threatens a high percentage of refusals.