Qualities that characterize effective word of mouth marketing

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According to the word-of-mouth marketing association WOMMA, this method of promoting a product or service becomes most effective when the following conditions are met:

Reliability. Information that comes from the company to the buyer and from person to person must be as truthful as possible and at the same time interesting. Write about the product what you think will interest people, what they will want to share with their acquaintances and friends.

Respect from your customers for the information you disseminate. People should see that it is transparent and trustworthy.

Social engagement. You need to constantly buy a motorcycle owner mailing list maintain contact with your customers, using all possible channels.

Ability to measure success. You should have access to data on new customers who came to you through word of mouth marketing, and how many potential buyers became more loyal to your company.

Repetition. There should be no break between advertising campaigns, the second should start immediately after the end of the first. People's conversations about the company should not subside.

How to Start Word of Mouth Marketing
From the above, it is clear that word of mouth marketing is based on people talking about a company and the products and services it sells. But how do you initiate such discussions? Where do you start?

First, people should like what you offer – be it a quality product, a popular service, an ideal service, bonuses, or events. Remember how Tim Cook's speeches are actively discussed online, how many people are impatiently awaiting the release of the new iPhone. This is because people know that Apple products will certainly not disappoint them.

Secondly, for word of mouth marketing it is important that each potential buyer feels needed, important and smart. Even the most rational people have a weakness for compliments. If you make a person understand that his knowledge about your product can bring him a certain popularity among friends, emphasize his awareness and outlook, then the person will share this knowledge at any convenient opportunity.

As for importance, it is not difficult to create it. You can hold closed shows for clients, provide discounts to regular customers, organize product presentations. For example, Ozon store clients receive bonuses from the company on their birthday, which they can then use to buy something.

Thirdly, people feel the need for identification. Word of mouth marketing works great with a product that unites people into a certain community or even distinguishes them from everyone else. A client who, thanks to your product, feels his involvement in something, who is aware of his uniqueness, will be loyal to the company to the end. Moreover, this person can begin to agitate the "uninitiated" to join a union of the same kind.