Finally, the third method that allows you to make mass changes is the Direct. Commander program. It was specially created for large-scale advertising management and allows you not to wait for the interface to load. True, first you will have to install the software shell itself, and then wait for the campaigns to finish loading.
Recommended articles on this topic:
The interface is much simpler than bank email list AdWords. As a result, even beginners can master contextual advertising management from the first time.
Yandex is currently the leader in the Russian Internet search market . This means that your ad will be seen by more users.
Partner sites are selected based on the results of a fairly strict moderation. If a resource is visited by less than 100 people per day or if it is not of high quality, Yandex will not use it as a platform for placing advertising blocks.
The program offers to work in four tabs - "Clients", "Campaigns", "Ads", "Keywords".
Direct. Commander is very convenient for managing large volumes of data on campaigns, ads and phrases. It allows you to make mass edits, make changes to various parameters, quickly move from one level to another and move between campaigns.
Once you have finished editing your ads, you must upload them to the moderation interface.
5 Secrets of Setting Up an Advertising Campaign in Yandex.Direct
If you have already started setting up an advertising campaign or have finished doing it, but you still need to track the results. Let's look at how to improve these indicators and what needs to be corrected to achieve the goals.
Place ads at the top, not in the footer
It has long been known that the majority of users do not go below the middle of the monitor, viewing only the area of the top special placement and the top 3 organic results. This means that the main traffic is shared between the resources in the first positions.
Read also!
"Shop on Yandex.Market: pros, cons, registration"
Read more
This fact is most relevant for hot queries like “pizza delivery”.
When it comes to less urgent issues that require a more responsible approach (for example, "building a bathhouse"), the top placement is no longer of such decisive importance. It is quite possible that the user will reach the end of the page in search of the necessary information and see the lower special placement.
However, we must not lose sight of the high efficiency of modern landing pages. If there are such sites above yours in the ranking, it is quite likely that the user will find the answer to their query and will not go down. In this regard, the top special placement is still preferable.
Make your ads dynamic
Call to action . Trust our experience: adding motivating phrases like “Proceed to checkout,” “Buy now,” “Learn more” at the end of your ad will significantly increase the effectiveness of your ad.
Numbers. Using numbers in the headline increases the likelihood of clicking on the ad, regardless of whether it is contextual or not.
Use quick links
Quick links in a Yandex.Direct ad are visible immediately below its description:
Setting up a campaign in Yandex Direct
At the same time, no one requires you to provide real links from the menu here, which are of little interest to the user. From the given example, it is clear that the advertiser has focused on the benefits that the client expects: "Online order in 8 seconds", "Home repair", "Guarantee".
Such nuances allow you to increase the CTR of an ad in contextual advertising. This means that the design of the quick links block should not be ignored, this Yandex.Direct tool can be very useful.
Changing a campaign via Direct.Commander
-
- Posts: 435
- Joined: Thu Jan 02, 2025 7:21 am