Real estate sign: advantages, disadvantages and how to create yours

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Installing real estate signs on properties still represents a marketing strategy. However, given the digital revolution and the presence of platforms specialized in the real estate market, the strategy of physical advertisements must be understood in terms of its advantages and disadvantages.

On the one hand, its main advantage lies in local visibility, where well-positioned signs attract the attention of potential buyers passing by. This physical exposure is particularly valuable in high-traffic areas, where the public can be impacted by ads that would otherwise not be seen online.

On the other hand, real estate platforms allow properties to be displayed to a much wider audience, overcoming the geographical limitations imposed by physical signs; as well as the possibility of including a variety of multimedia content, such as high-resolution photos, videos and virtual tours.

In this sense, before adopting and creating a physical advertising board, some aspects must be taken into consideration. Essentially, the positive and negative points of this strategy.

Positive and negative points of this strategy
Check out the positive and negative points of the strategy of physical real estate advertisements using signs below.

Positives
One of the main advantages of using real estate lithuania whatsapp data signs is their ability to generate visibility. Well-positioned signs in strategic locations can attract the attention of potential buyers and renters who would otherwise not be aware of the property’s availability.

Another positive point is the possibility of including relevant information, such as the contact number and CRECI registration, facilitating access to crucial data for the purchase decision and increasing the chances of sales or rental conversion.

Furthermore, the signs help to build the image of the real estate agency, conveying professionalism and seriousness.

Increases the visibility of the property locally;
Facilitates access to essential information;
Creates a positive and professional image;

Negatives
On the other hand, this strategy has some disadvantages that must be considered.

The first aspect is related to the limitation of the reach of the physical advertisement, since the signs only reach the public that passes by the location, and are not effective in reaching a wider audience, such as people who search for properties online.

This can result in reduced property exposure compared to digital ads , which have a broad reach and can be strategically targeted, enabling higher conversion rates.

It is worth noting that in some locations there are legal restrictions on the installation of signs, which may vary according to municipal legislation or condominium rules.

This regulation limits the space available for advertising, restricting the assertiveness of the strategy.

Finally, maintaining the signs is crucial; damage or outdated signs can negatively impact the real estate agency. Furthermore, in rental or sale scenarios, it is still necessary to remove the signs, which requires brokers to visit the property.

Reach limited to those passing by the location;
May become obsolete quickly after sale;
Possible legal restrictions on installation in some locations;
Maintenance required to avoid negative image.
How to create a real estate sign and attract buyers?
As we saw in the previous topic, installing real estate signage has a set of advantages and disadvantages. To take advantage of the advantages and overcome the restrictions of a physical advertisement, check out how to create a real estate sign below.

Board size
The size of the real estate sign is a crucial factor in ensuring its visibility. It must be large enough to be noticed from a distance, but proportionate to the location where it will be installed.

In residential areas, for example, signs installed in windows measuring 50x70 cm to 60x80 cm are usually effective, while in commercial areas, a larger format may be necessary. The important thing is that the sign is visible to both pedestrians and drivers.

One tip is to consider the height of the property being advertised in relation to the street. If the advertisement is on a high floor, the sign should be larger to provide optimal visibility.

A balance between size and readability must be maintained to avoid excess information that could distract or confuse potential buyers.

Bright colors
Choosing the right colors is essential to make your real estate sign stand out and attract the public’s attention. Vibrant colors, such as red, yellow and orange, are often used to create contrast and visibility in urban environments.

However, it is important to balance bright colors with neutral tones, such as white or black, which ensure a clear and professional reading.