Real estate acquisition: how to do it efficiently?

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Acquisition is the process of acquiring new properties for a broker or real estate agency's portfolio .

Therefore, the objective of the collection is to increase the range of property options for sale or rental to be offered to customers, expanding the possibilities of closed deals.

Property acquisition involves different stages and is normally carried out by a professional specialized in this role, the property acquisition agent.

Using a capture strategy, market research, marketing and specific tools, it is possible to compose a portfolio that meets customer needs and enhances business closing opportunities.

Active vs. Passive Capture
There are two types of property acquisition: active or passive .

Active acquisition is when a broker or real estate agent kenya whatsapp data actively searches for new properties on the market, contacting owners and negotiating.

Passive acquisition , in turn, occurs when property owners contact real estate agencies or brokers to advertise their properties for sale or rental.

How to capture properties ?
Anyone who thinks that acquisition only consists of finding a property and incorporating it into the sales or rental portfolio is mistaken.

Fundraising involves strategy, presenting structured steps that must be followed. See what they are:

Market analysis
Analyzing the region’s real estate market is essential when it comes to capturing opportunities.

Evaluating opportunities, demand, demand, values, rates and other important market intelligence points are part of the acquisition process.

Prospecting
Prospecting properties is a fundamental part of this process. The property prospector must always be aware of opportunities to expand his portfolio .

Property prospecting can be done in several ways: through a network of contacts, so-called networking, advertisements, referrals and other channels.

Property valuation
Property appraisal is also important in acquisition, as this process will determine the market value of the property.

Property valuation can be done in different ways, usually by comparing the property in question with other similar properties in the region.

Specialized professionals
As with any specialized service, fundraising requires technical knowledge, market behavior and expertise in evaluating market opportunities .

For these reasons, having qualified professionals at all stages implies assertiveness in the process and greater potential for profitability.

Negotiation
When acquiring properties, the agents must use their sales negotiation skills to deal with the owners.

In addition to negotiation, it is necessary to have knowledge about fees, commissions, contracts, among other aspects.

Relationship
Establishing and nurturing a network of relationships with potential customers and business partners is also crucial in acquisition strategies.

On the one hand, the emphasis on the customer (whether in prospecting or after-sales) increases the possibilities of converting new sales or discovering new opportunities.

On the other hand, establishing solid partnerships also helps in identifying new ventures, profitable investments, as well as new businesses.

Real estate marketing
Real estate marketing is another important aspect of the property acquisition process. This is because both prospecting and property advertisements must have a marketing strategy in order to be publicized and expand business opportunities.

Here, it is also worth investing in digital marketing , with advertisements on social media and websites, for example, as a tool for capturing properties.

Tools and resources
In view of the digitalization and automation of processes, having exclusive tools and resources for real estate agencies and brokers also implies greater ease in the recruitment process.

Currently, real estate CRM (Customer Relationship Management) systems offer advanced tools that include sales, marketing, customer service, among other features that have a positive impact on the acquisition process.