Here’s an overview of the steps in your sales process:

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SNAP selling: Based on Jill Konrath’s book SNAP selling and focused on shortening the sales cycle and getting to the point ASAP. The acronym stands for Simple, iNvaluable, Align, and Priority. This approach drives brevity, focus, and trust.
Value selling: The approach to selling that puts a dollar value to the prospect’s problems, like "saving $10,000 a year" vs. just "saving money."
The Challenger sale: Delivering valuable information to prospects that challenges their status quo. It encourages them to think outside the boxes they’ve already built by researching possible solutions.
Solution selling: By selling a solution, reps focus on the benefits of the solution rather than features and the solution itself. This can build long-term relationships, but also extend the sales cycle—something to be conscious of.
Customer-centric selling: Instead of pushing specific products or following a strict sales process, sales representatives modify their approach to put the customer in the middle of the process. This makes customers feel valued and often leads to multiple transactions.
This isn’t every sales methodology in the book, but it’s a great start. If you want to nail this from the get-go, you’ll love our full guide to sales methodologies.

What is a Sales Process?
A sales process is a pre-planned strategy that moves your prospects through their buyer journey and turns them into a paying customer.

In other words, sales don't happen at random. It’s not a “let’s try everything and cross our fingers it works” activity. Your sales process lets you approach and lead each prospect through structured steps to win a new customer.


What is a Sales Process - Sales Process Template from Close
Lead generation and prospecting. You’ll start by austria telegram data finding new leads that match your ideal customer profile through LinkedIn, cold emails and calls, social media, and industry events.
Lead qualification. Confirm a lead is a good match for your product or service based on their needs, budget, and timeline. You set the criteria and decide who is “qualified” to be a customer.
Connection. Establish direct communication with the prospect to understand their needs and work them into your sales pitch.
Present, pitch, and demo. Use in-person meetings, webinars, sales presentations, and product demos to present and pitch your offer to the prospect.
Sales objections. Prospects often share concerns and hesitations around your solution, so building a strategy for objection handling is crucial.
Closing. In this step, you ask for the prospect’s business, confirm the terms, and get their signature on a contract.