How not to miss opportunities with remarketing

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A person visited your website, chose your products, got to the checkout and abandoned the full cart . If you think this is just a lost sale, you are very wrong: it is a conversion opportunity through remarketing !

As the name suggests, remarketing helps you strengthen your brand's relationship with customers or leads who have already interacted with it . This strategy is extremely effective in building customer loyalty , helping you save on acquisition costs , and keeping your brand fresh in the minds of those who have already considered buying from you.

You may not know it yet, but remarketing can truly transform your business. Read the article and learn more about this strategy that can boost your results:

Understanding Remarketing
Remarketing is a strategy that aims to reengage with leads and other potential consumers who have already had some experience with your brand, whether by accessing your blog, visiting your online store or even purchasing from you.

This strategy is commonly used using tools that mark greece whatsapp data the user's browser to ensure that targeted ads reach them after accessing your platform. In other words, your potential customer will always keep your website in mind after showing interest in your products and services.

This is also the case with retargeting! When you search for “running shoes” on Google and click on one of the suggested sites to accept cookies, you will receive ads from that site and similar sites based on that search.

Remarketing is best used as a way to bring your brand closer to the customer and speed up the purchasing process , but it's also a good way to keep your potential buyers interested in your website and your content.

It is important to mention that when it comes to remarketing, the more personalized the content, the better your results will be . The goal is to show your customers that your company is committed to being the solution for each of their needs.

This is precisely why email marketing is so effective for this type of strategy: email allows for a high level of personalization. By including the recipient's name in the text and starting with a friendly greeting, for example, the feeling of closeness becomes much easier to achieve.

Keeping in touch
Imagine that you went into a store to look at the products, but the salespeople showed no interest in making you a customer. You wouldn’t think very highly of that establishment and, eventually, you would even forget that you went there, wouldn’t you? Applying remarketing can help you avoid this situation:

This strategy also serves to improve your visitors’ brand perception . Once you’ve converted a visitor into a lead, you can create an automated email process that contains suggestions for products that may be of interest to this potential customer, as well as discounts and promotions to encourage them to visit your site again.

As we mentioned earlier, remarketing is a channel that helps you keep your brand name in the minds of your leads and visitors, and one of the best ways to improve brand perception is with personalized content and offers .

Another very effective application of remarketing is right after a lead signs up for your newsletter or downloads one of your rich materials . It is important not to delay in carrying out these actions, and the best solution for this is to implement automation for your customer communication processes.

You can also use these strategies to promote your content to those who have already visited your blog or downloaded one of your e-books, but who have not returned to your pages to consume more content, re-engaging with a lead who may have the potential to become a customer.

Remarketing and loyalty
Another point of attention for e-commerce owners is the cost of customer acquisition , that is, how much you will need to spend for a given lead to complete a purchase. Instead of focusing all your attention and resources on acquiring new leads and customers, also plan loyalty strategies to keep the ones you have already acquired.

A very common and effective example of remarketing is offering discounts to customers who recommend your e-commerce to friends, which may be a voluntary behavior in the future. Customers who feel satisfied and seen by a brand are more likely to become promoters of it , which is a huge achievement for any business.

Remarketing can also be used to strengthen your brand’s relationship with high-profile customers who tend to buy from you a lot. The best way to do this is by creating targeted emails for this category of customers, as well as offering special discounts, personalized suggestions, and loyalty programs .

Reduce your missed opportunities
Remarketing can also be a way to win back customers . Let’s say someone has bought from you a few times, but hasn’t visited your site for months. Don’t give up on that customer:

We see this quite often with subscription streaming services. It is a very common practice for these companies to send an email containing suggestions of new films and series that may be of interest to old subscribers and an invitation to renew the subscription at a discount, and the results are very positive .

You can adopt a similar strategy, contacting them whenever one of the products that the customer was interested in goes on sale , for example, and even offering a coupon or discount based on the purchase value.

If the purchase has not been completed, but the lead has added products to the cart, you can contact them to offer discounts on these products. To learn how to deal with this situation, check out our article: Abandoned cart: how to deal with this problem .

Every interaction between you and your audience can and should be seen as an opportunity to achieve better results, even when the situation is not ideal. When a customer shows dissatisfaction with a product, whether through reviews on your website or by contacting your team directly, be sure to express your gratitude for the feedback and offer compensation when appropriate.

This can make the difference between losing your business reputation and acquiring a new customer who was impressed by your attentive service.

Conclusion
We have seen how remarketing is a very useful and effective tool for keeping the relationship between you and your audience up to date, but like everything in marketing, planning is essential for the strategy to really make a difference.

Nothing should be left out of consideration when putting together any strategy that has the growth of your company as its goal. Therefore, for your remarketing to be successful, it is necessary to collect and analyze a lot of information about your audience and how your e-commerce works.