Contents:
Characteristics and current situation in the industry
What effects can be achieved through positioning?
Technical issues of positioning a law firm's website
Local positioning and actions to take
Blog and content marketing
FAQ
Characteristics and current situation in the industry
The legal industry has been changing its approach to marketing for years, and one of the most important aspects is the requirement of decent advertising for lawyers. In the past, lawyers in many countries, including Poland, were banned from advertising their services. From a historical perspective, it can be seen that this resulted from the desire to maintain professional ethics and counteract the excessive commercialization of legal services. For many years, lawyers were perceived as professionals who should be selected based on their competence and reputation, and not on attractive advertising offers.
The industry is changing now, with many lawyers choosing to use advertising in a way that complies with current regulations. While advertising requirements are still strict, lawyers have the ability to promote their services, which creates new opportunities to reach potential clients.