The real potential in creating content for your brand

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In times of easy research, what do you do when you have doubts about any subject? We don't even need to bet, do we? Of course, we all look for information in the quickest and easiest way: search engines! They are literally at our fingertips, since we walk around with our smartphones. We don't even need to mention the accesses made from desktops. In short, the types of searches are endless and happen all the time!

What does this mean?

This means that when we search for information on the internet , it is because we have a need that needs to be met. This need is called pain and the person who has it wants it to be resolved at all costs and as quickly as possible.

The big question is how to separate the wheat from the chaff, that is, the person who searches for something on the internet is looking for something of quality that will help them face the challenge. Here are some examples: a farmer who wants to know the best way to electrify the fence of his pasture; a man who wants to learn how to egypt whatsapp data buy the best pot to cook rice; a pregnant woman who wants to know about which vaccines she can take; a young man who is going to be the best man at a wedding, but has no idea how to dress appropriately; a girl who received a piece of costume jewelry, but does not know how to take care of it properly... there are countless subjects that are searched for at all times.

The opportunity

From these and other infinite pains, your company can step in, collaborate and transform people's lives. What will happen? Search your memory for a situation where a customer service representative treated you so well, answered several of your questions, to the point that you felt obligated to buy from them. You've probably already experienced a situation like this, right? Well, this happens to those people who search for something online and it solves their problem. When this happens regularly, these people (leads) will at some point feel the need to buy a product or service from your company. Empathy with the brand is created. It's the famous win-win. Everyone helps each other. That's why the content needs to be of quality. Otherwise, it could end up shooting yourself in the foot.

The research

In 2017, Rock Content conducted the third edition of the Content Trends survey and concluded that companies that produce 13 pieces of content per month manage to increase website visits 4.2 times more.

It is very important to measure the issue of this frequent content production. Companies that have recently started this type of strategy need to know when it is good or bad to produce a large number of publications. The bottleneck lies in segmenting the target audience well and feeding them with high-quality content. This means that it is necessary to deliver value to the visitor. There is no point in making several posts if they do not connect with customers. In fact, if this connection is not made, they can even stress the company's leads. The frequency needs to be precise so that there is no lack of content and that it is accurate in the segments. Even if posts are defined every 15 days, if well planned and executed, the results will be significant.

What about social media?

There are several strategies for generating content, as well as channels that will serve to spread it. Blogs, websites, and hotsites are essential for companies that want to retain customers by attracting them with relevant content. Social networks also fit into these spaces, as they still have the highest number of hits, according to statistics. The trick is to know what to post, when to post it, and to whom to post it.

How to stand out?

The answer is quick: produce the best content! Be excellent in your target audience segmentation and direct the material produced well. This is how your company will be recognized.