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So in this case, it was about Easter travel, Easter breaks, Easter flights, those kinds of things. The keyword research had suggested that there was demand for this, that the audience is searching in this kind of way, and yet, adding those offers to the page was negative, and that was very surprising. What it turned out was going on here was that it was diluting the quality of that page for the things that were the bread and butter of those landing pages.


So, yes, it was ranking better for some Easter travel-type related searches, but usa business email list it was doing worse for the bulk of traffic of just trips to city name or whatever it might be, and the net impact was negative. That's the kind of thing you can only pick up by searching. So I hope you've enjoyed this little journey into losing SEO tests and what we can learn from them. My name is Will Critchlow. I'm at SearchPilot.




Twitter, @willcritchlow. Look forward to chatting to you soon. Take care. 20 Google Analytics Alternatives SEO Analytics | SEO Reporting The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The adage is that if you're not paying for the service, you are the product. Unfortunately, this rings especially true in the analytics world. The analytics space is changing, though, and there are many alternatives — both free and paid — that take into account privacy, cookie-less tracking, GDPR compliance, core web vitals, and more.