What are Facebook Ads?

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Facebook advertising is an advertisement that can be delivered to four platforms: Facebook, Messenger, Instagram, and Audience Network, combining text and one or more still images or videos in various formats.


Let's take a look at these four platforms.

Facebook
Facebook is a social networking site that was launched in 2006 by Facebook Inc., which was founded in 2004.

As of April 2019, Facebook boasts over 2.6 billion users worldwide and 26 million active users in Japan. In Japan, more than one in five people use Facebook, making it a widely used social networking site. Nowadays, not only are individuals using it for hobby and entertainment, but a significant number of companies also use it as a way to attract customers.

Messenger

Messenger is an app that allows you to send manufacturing directors email lists direct messages to users who are connected to you as friends on Facebook, and you can also deliver Facebook ads within Messenger.

Instagram
Instagram is a social networking service provided by Facebook, Inc., which was founded in 2004, together with Facebook.

As of April 2019, Instagram had 33 million active users in Japan, surpassing Facebook, meaning that more than one in four Japanese people use Instagram, making it a widely used social networking site. Like Facebook, many companies use it as a way to attract customers.

Audience Network

Audience Network is a system that allows you to deliver advertisements to sites and apps that are affiliated with Facebook, and specifically allows you to deliver advertisements to the following sites:

Gunosy
Tabelog
au Smart Bus
Jimoty
Where Facebook ads are displayed on each platform

Location on Facebook
Here are some locations where Facebook ads can appear on Facebook:

feed
Instant Articles
In-Stream Video
Right Ad Frame
Stories
feed
A feed refers to each individual post that is displayed on a user's post list page, as shown below, and is displayed on both the mobile and PC versions of Facebook.



Source: Facebook Advertising Guide (Facebook Feed)
When you choose feeds as the location for your Facebook ads, your ads will appear in between feeds using these same formats.


Reference
Facebook Feed (Facebook Advertising Guide)


Instant Articles
When you choose Instant Articles as your Facebook ad location, you can take articles that you already publish on the web and have them appear in a format that fits right into the feed in the Facebook mobile app.


Source: Facebook Advertising Guide (Facebook Instant Articles)
In this case, articles are optimized to load at speeds up to 10 times faster than other feeds, making Instant Articles a more accessible place for users to see their ads.


Reference:
About Instant Articles (Facebook for Business)


In-Stream Video
By choosing in-stream video as the location for your Facebook ads, you can insert your company's ads before, during, or after the video content displayed on the Facebook feed.


Source: Facebook Advertising Guide (Facebook In-Stream Video)
YouTube has a similar feature, so it's probably easy to imagine.


Generally, users tend to shy away from advertising, but since the probability of video content in Facebook ads being watched to the end is over 70%, there is a fairly high probability that users will watch your ad, making it a place where you can easily achieve results.

Reference:
About in-stream videos (Facebook for Business)


Right Ad Frame
If you select the right ad space as the location for your Facebook ads, you will be able to display your ads on the right side of the screen on the PC version of the Facebook app.