Facebook Ads Breakdown in Google Analytics

[sumaiyakhatun29]

We work at the conversion level, which means we have to show the client what result they got from the advertising. Currently, it is not possible to view the number of applications from Facebook advertising.

But in Google Analytics, in the tab of the "Audiences" section - "Demographics switzerland rcs data and Age" you can filter a separate segment "All traffic from social advertising." If the ad is marked with labels, it will be visible in these reports.

We saw the zero report and...we thought.

Facebook Ads Breakdown in Google Analytics

And then we went to the next report “Traffic Sources”. We also filtered it by labels to view the audience parameters. And here we were unsuccessful – everything was zero. However, our analyst found out that Google Analytics has different scopes. And the source from which the user came belongs to the Sessions scope, and the user’s age belongs to the User scope. The Google Analytics view collects all the site data, and therefore it is impossible to build a similar report, since we are comparing different parameters, different scopes.

What we did then? We separated all social, advertising, and referral traffic into a separate view in Google Analytics.