5 trends to consider in FMCG strategies for 2022

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First , there is no escaping end-to-end analytics. The price per user will increase, and an advertising tax has been introduced in the country.

there is no escape from end-to-end analytics

Many representatives of even small businesses, who previously paid for advertising portugal rcs data without VAT, will pay another tax. We will receive, in addition to our standard inflation of 35%, another 20% of costs. If you do not have a clear system for measuring the power of advertising on the Internet, an additional problem arises.

A huge amount of value in digital is contained in Google and Facebook data. The systems have strengthened automation and optimization tools and are killing manual targeting . And this is the second trend .

second trend

Number three concerns targeted advertising. Targeting kills organic reach and, accordingly, there is nothing to do on Facebook and Instagram without spending on promotion right now. You can still try to do something on TikTok, but the policy of this network also boils down to the fact that paid reach is growing and will become more expensive.