Working with a team: what to pay attention to

[sumaiyakhatun29]

Lead quality is an eternal pain point for marketing and sales departments. That is why the marketing department must also understand sales, see scripts so that what you promised the client as a marketer (online, in advertising) has a logical continuation in a conversation with a call center operator or sales manager. If this coincidence is not there, the client believes that someone is trying to deceive him.

Melted ice can indeed be of poor quality. But the work of an operator to whom the netherlands rcs data client said: "I'll think about it," and the operator replied: "Yes, okay, please" and hung up the phone can also be of poor quality. If at the same time a callback task does not appear in Bitrix, then this is 100% melted ice.


Information about the product, its values, and UTP should be known and understood by the sales department, as well as the marketing department. If they are not there, the marketing department should step in and help the sales department develop them.

To do this, a marketer should take a piece of paper, a pen and walk through the departments with the question: what are we (you) better at? You need to delve into the smallest details. If we wash cars every day, wipe them in the salons - we definitely write about it. If we disinfect them after each test drive - we talk about it. It would seem that these are obvious things, but they can be decisive for the client.