Paul Ackermann praised the responsiveness and dynamism of the Heidi.news teams, made up of 4 people for marketing and administration, 12 journalists and around fifteen freelancers and 3 developers, 2 of whom are external. "Our developers are few in number, but very responsive. We produce projects in a few days. There are far fewer obstacles than in a large editorial office," he said.
Heidi.news has also taken a gamble on social networks.
On Instagram , the media has revised its strategy. While Stories are still present, the emphasis is on the news feed with photos that repeat the title of the article or with carousels that summarize an in-depth article in brief 3 pieces of information.
While one might think that all the information is said with this type of format, we have noted a big increase in traffic coming from Instagram. For a few months, we have noticed that there are people who get information on the platform and who are not there to look at photos only.
The media is also experimenting with TikTok , by re-editing its Pop Sciences videos or expert interviews for the moment.
Here again, the results are encouraging. The engagement rate exploded viber data during the lockdown, which allowed us to reach a new level in followers now acquired. Instagram has the highest number of social interactions per post , followed by Facebook, but in terms of clicks per post, Facebook still dominates.
Thanks to its benchmark positioning, Heidi.news was able to find partners and funds to develop original projects, launched before the Covid crisis.
The video show Pop Science, which uses pop culture codes to explain the basics of major scientific concepts, is funded by three Swiss foundations aimed at promoting science among young people.
Heidi.news was commissioned by the canton of Geneva and the Confederation to create Geneva Solutions.news , a journalistic information platform on international Geneva, launched in August 2020.
Finally, thanks to the foundation of the Domaine de Villette, Heidi.news offers a Youth subscription at a free price , so that those under 26 can benefit from access to quality information for young people.