Creativity, low investment, greater impact. These could be the three pieces of a puzzle called Guerrilla Marketing. This is a strategy that was born in 1984 and is currently used by many companies. However, not all of them put it into practice correctly. So let's find out how to do Guerrilla Marketing with great example campaigns that have worked. Take note.
Guerrilla Marketing is an advertising strategy made up of a set of unconventional, low-cost actions that generate impact (if done well) thanks to their creativity. The origins of this strategy date back to the early 80s, when its progenitor, Jay Conrad Levinson, popularized it in the publication of his book 'Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business'.
Currently, this strategy works in advertising media such as posters, web pages , blogs, flash mobs, emails, among others.
Guerrilla Marketing: From its origins to its implementation
As we explained at the beginning, this type of strategy does france phone number data not require a large investment but rather ingenuity and imagination. For a Guerrilla Marketing campaign to not be forgotten in the consumer's mind, it must generate impact from the beginning. Let's see what steps must be followed to do Guerrilla Marketing .
1. Conduct a market study. Before thinking about a campaign you have to think about the market, that is, know where you are going to move, where you are going to promote your products or services. You must offer the consumer something that he or she is willing to pay for.
By conducting a market study you can find out what your competition is doing and, thus, you can find your strategic gap to meet the essential in a Guerrilla Marketing campaign: achieving differentiation.
2. Introduce Marketing in all areas of your company. This second aspect refers to the fact that you should not only implement Marketing in the promotional part of your business, but in each and every one of its areas. Why? To check and analyze the type of behavior that the business performs in a 'face to face' with the end customer.
3. Bet on talent in your campaigns . It is not enough to create and launch a campaign to the market with a message that causes 'fun' and that's it. You have to work on creativity , strive for excellence at all times, think about how to impact the consumer, be the consumer, launch differential messages, meaningful messages.
4. Find and invest in the best media for your promotion . Your campaigns may not have the same impact on one digital medium as on another. Locate the main areas where you are going to invest the promotional part of your campaigns, whether through posters in the main points of the city, trade fairs, specialized blogs , etc.