Your website is very important, but B2B marketing is not just about your own website. To effectively implement promotional activities aimed at acquiring B2B customers, it is very important to use all available communication channels simultaneously.
Social media is an extremely popular and important medium and carrier of information in the entire content marketing strategy, but from the point of view of B2B marketing, we should define the main goal that guides us.
On the one hand, it should be building a brand and image jordan phone number data and distributing content that is essential for potential customers, but on the other hand, we have in mind what is most important to us, which is gaining contact and building relationships. There is probably a fluid boundary here between what we consider promotion in social media and what we can interpret as social selling and stepping into the shoes of B2B sales.
There will be no advice here on which social media should be considered more or less important, “better” or “worse”. In this respect, everyone must make an individual decision, from the point of view of the optimal B2B marketing strategy for them, taking into account the product they have and the industry in which they operate, as well as the target audiences to whom they direct their offer. They also use individual social media sites.
Every medium is good if it leads us to the intended goal and allows us to build brand awareness and image, increase the reach of content distribution and acquire new customers, and ultimately sell products and services.
Different manufacturers and suppliers of products operating in different industries will often use completely different social media sites. However, when they use multiple sites simultaneously, they should publish information that is differentiated (or presented in a differentiated way) that is appropriate to the purpose of the social media site and the target group that is located on it.
Unfortunately, it often happens that all profiles in a given social media replicate the same information in terms of form and content.