Marjal was looking to increase their direct-to-consumer online sales and the number of bookings through their website. How could they increase their return on investment (ROI)? Here’s how we created a 360 marketing strategy to help them achieve tangible increases in their business goals.
Marjal’s digital channel was not reaching its full potential. Like other firms in the travel and tourism industry, it was forced to compete with online travel agencies to get bookings. With that in mind, it decided to overhaul its website to do just that: a comprehensive marketing strategy that would maximize all business objectives and increase its ROI.
But before we go any further, what is Marjal?
Marjal is a Spanish operator of luxury camping and resorts with two locations on the Costa Blanca in southeastern Spain. Marjal properties offer luxury campsites and bungalows (even a glamping site at one of hungary phone number data their resorts). The resorts feature traditional resort amenities such as à la carte and buffet dining, a water park, children's activities, pool bar and much more, allowing guests to not have to sacrifice the charm of staying at a campsite while still enjoying the resort experience. They have recently acquired a new campsite and resort in Tarragona as part of their efforts to expand their presence in Spain.
And what’s next on the horizon for Marjal? Their efforts are now focused on making processes more efficient, which will allow them to reduce investment and continue to increase the ROI of their marketing initiatives. Possible additions they are looking to add to their direct-to-consumer strategy include integrating a chatbot into their web platform and including qualitative content on their website to better meet their needs.