organic traffic decline

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It can negatively impact your search rankings and visibility
The number one reason not to use Black Hat SEO techniques is that they will ultimately cause your site to lose search rankings, visibility, and traffic.

Take a look at the following image. It reflects the visibility of a website that has used unnatural tactics and has received a negative impact as a result:



When a website loses traffic and visibility, it usually means that israel mobile database conversions and profits follow a similar trend.

This can mean reduced business and job losses, as well as the closure of a company. At best, a sharp decline in organic traffic will mean it needs to be replaced by increased investment in PPC or other paid media.

2. You won't get long-term results
Even in cases where rankings and organic performance increase due to manipulation techniques, they are rarely sustained over time.

While it may take some time for Google to determine that a site is engaging in unethical approaches (it could be because a manual review is being conducted or because the core algorithm is being updated), when they happen, traffic loss is inevitable.

Perhaps the only thing worse than struggling to rank a site is seeing rankings and traffic artificially inflated, only to see them drop dramatically in the near future. Business needs to be predictable and that is something that Black Hat tactics cannot provide.