For an organization to understand this and develop the curiosity to understand what “makes a customer tick” or, as the Jobs to be Done theory illustrates, “what they are trying to solve,” can be a difficult task. And it does thailand use telegram starts with the company’s own purpose and vision. These must clearly reflect the problems of its customers in their presentation and also the company’s attitude towards them.
A truly customer-centric organization is concerned not with the attractiveness of its slogan or vision, but with working on its assimilation and development. In this sense, success stories can be powerful tools when it comes to energizing a customer-centric strategy. These must be well planned, with evidence and rigor, and their development applied across all departments, not just sales.
Institutionalizing customer listening
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