If you've already encountered a similar situation, you're not alone! This is much more common than you might imagine. Therefore, to build customer loyalty, you need to continually improve the content you develop, detecting all the errors in the writing so as not to repeat them.
Currently, here at Rock Content, we work with over a thousand monthly text edits, and with this, we identify common problems for many of our writers. To help you improve your content and win more and phone number philippines more job opportunities, we decided to create a super post that encompasses the most common mistakes found in our edits. Stay tuned and find out how to improve your web content writing skills and achieve customer satisfaction!
1 – Misinterpretation of the title = moving away from the objective of the idea
Rock Content writers are already familiar with talking about correctly interpreting the “purpose of the idea” before developing the content. To make this clearer, we can say that every title is a content promise for your reader and therefore, it must be fulfilled. In the end, when you perform an Internet search, the first factor that leads to clicking on a certain link is the title of the content . That is, when you need to gather knowledge about “how to develop a Content Marketing strategy”, you will click on the links that best fit the information you need.
The biggest mistake, therefore, is to fall into the anxiety of delivering content quickly, which almost always causes a misinterpretation of the title of the publication and, therefore, a text that does not fit what the client wants. To avoid this, some factors must be taken into account. For example:
Understanding who the customer is or what they do;
Understand clearly who the person is to whom the content is being directed;
Interpret the title by relating it to these 2 variables to define the type of information relevant to the text, client and audience in question;
Construct the text logically in such a way that it guides the reader's thinking fluidly.
2 – Generic and unattractive introductions
The introduction of articles is also a rather critical point. In the content editor's routine and in the exchanges of information with other editors here at Rock Content, the need for major adjustments in introductions is always part of the conversations. The problems we encounter the most are:
Respond to the title's promise in the introduction