Carefully analyze all your inbound links and rank them accordingly:
Good.
Paid.
Spam.
3.- Contact those responsible
Ask them to remove any toxic links that lead to your website.
If you think a link is valuable, contact the webmaster and ask them to change the link attribute to rel=”nofollow”.
4.- Disavow with care!
Backlink data can be obtained from various sources, the data we obtain from Google Search Console is essential given its importance and you can easily add it to SEMrush's Backlink audit.
Google Penalties - Twitter Disavow Archives @JohnMu
Random links collected over years are not necessarily bad, taiwan phone code we have seen them for many years and can ignore them for many more. Disavow paid links (or those that were deliberately
Prepare a disavow .txt file (you can do this using the SEMrush Backlink Audit tool) and send it to Google.
5.- Submit a reconsideration request
Submit your reconsideration request to Google with a detailed description of the steps you've taken and what you've cleaned up.
Prevention is the key
Google Penalties - Tweet @petermeadit
@JohnMu says: I've recommended several times to clean up unnatural links pointing to your site, before someone on the webspam team takes a look and takes manual action against you.
— @petermeadit - Twitter
Dealing with Google penalties is not easy, so it is important to perform constant audits of your backlinks.
Keep your backlink profile healthy and clean, and watch out for strange actions in the data.
You may think that Google penalties won't affect you, but SEMrush research has revealed that too many unnatural links can actually penalize your website.
To be safe from these possible penalties, I recommend that you perform a backlink analysis and see if you have toxic links that need to be cleaned up.