screenshot of how to list phone number in cambodia create a custom redirect in Pardot
2. Click on the + Add Custom Redirect’ button
add custom redirect button screenshot
3. Name the Custom Redirect, this is a name that will be used internally and will be highlighted on the prospect’s record (the prospects themselves will not see this).
Optional: Add Tags.This will allow you to add words or entire sentences to a prospect once they’ve been tagged. Later on you can send emails or add to campaigns only those prospects with a particular tag.
screenshot of create custom redirect window
4. Choose the right campaign to associate this custom redirect too. If this is a new campaign, it will show as prospects’ first touchpoint. If they have accessed your content previously, this will not overwrite their source campaign. More on how to set up Campaigns and Campaign Hierarchy here.
5. Insert the Destination URL the prospect will be redirected to when they have clicked on the link. Let’s say I have a link in my blog that will redirect readers to another website once they click it - the external website URL should be added as the Destination URL.
6. Optional: Add Google Analytics parameters. This feature will allow us to track activity through the Google Analytics connector.
NOTE: This will only track activity if the Custom Redirect is to a page that has our Google Analytics tracking code on, therefore, this will need to be set up prior to using.
7. Optional: Add Completion Actions. We could add prospects to a list, send autoresponders or adjust scores. It’s good to keep in mind that Completion Actions will affect only prospects and not visitors. If you want to know the differences between the two and also learn more about the Pardot Lifecycle Report, click here.
8. Click Create Custom Redirect’. Custom redirects can be updated.
From now on you will have a deeper understanding of the interests and pain points of your prospects, based on the links they click and not just the forms they complete!
For support getting set up with Custom Redirects or if you’re seeking a partner who can support your strategic use of Pardot features, get in touch for a chat.