Let's take a client, for example. A major beer brand. For example, "SunNiken InBev Busch". This client ships a BTL agency 20 million rubles for a fairly won tender for BTL promotion all over our mother Russia. The agency's offer also included an online promotional campaign. More precisely, the development of a promotional website. The media agency advertises it. The cost of the website is very average. For example, 700,000 rubles. Of this money, 15-25% remains with the agency. Depending on the impudence, it can be more. The rest of the money is intended for the contractor.
A website is a very funny ancient Russian entertainment. Since no one knows how they are made, this means that anyone can make them any way they want. This is what the agency, the client and the brand manager's friends, with whom he consults when choosing a design, think. The agency is interested in making a website because it:
customer loyalty;
practically the little that the client can look at and take part in the discussion.
It is difficult to check how a girl promoter works in Samara. Since the site costs little compared to the entire company, the same importance is attached to the people who make it. Therefore, the agency finds a contractor on the following terms:
1. 100% post-payment (many people agree, because this is good money for many studios);
2. no direct contact with the client (sometimes you dominican-republic phone number data can meet, but all management goes through the agency);
3. several design options (well, this is a completely extreme case, but it often happens).
Everyone happily kisses each other on the gums and starts working. Hurray!
Instead of pre-project work, an old technical specification from another site is pasted to the contract. The timing is made up of three lines: design, programming, and launch of the site. The estimate specifies all the services in detail. No one looks at the clock. Everyone knows that the site should be up in three weeks.
After a while, the number of comments from the client starts to increase exponentially. Correct the layout, redo the illustrations, move the bar, I'm afraid of flying objects on the right, my boss doesn't like people in pictures, according to our look and feel, there should be 40% green on the site. The faster you do everything, the more new comments come.
The design studio starts arguing with the agency, the agency starts blackmailing. If you don't do it, we won't give you money. The studio starts doing everything as they're told. There's no pleasure in the work. The product is complete, irrevocable crap.