Semrush's Guide to Keyword Research

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Keyword research is an integral part of any digital marketing strategy and its importance will never fade.

This guide answers the following questions:

What is Keyword Research and Why is it More Important Than Ever?

What do keyword research terms and metrics mean?

How can I find hot topics for content marketing?

How can I find the best keywords for the benefit of using our student database organic SEO?

How can I find the most cost effective keywords for a PPC campaign?

How can I track my website performance for specific keywords?

What are advanced keyword research strategies?

What is keyword research

What is Keyword Research?
Keywords are the terms that people enter into search engines to find information. Keyword research shows where organic search traffic is coming from, but contrary to popular belief, keywords are not just about SEO. In one way or another, keyword research affects all digital marketing efforts.

Proper keyword research will help you:

Understanding and Reaching Your Audience

Find new relevant topics to cover

Get qualified leads

Increase sales

Improve your ad campaigns, get clicks and impressions

Increase your brand awareness

Why You Should Do Keyword Research Regularly:
Keywords change: there are different ways to say the same thing.

Your audience grows and evolves, and the way people use search engines changes over time.

Search engines are also evolving, algorithms are becoming more complex to better understand content and interpret user intentions more precisely.

You need to keep updating your content to keep it relevant.