Optimize the content of your article

[himuhumaira]

We now want to optimize the content of the article to improve its readability.

In fact, we want our readers, or potential customers, to read your article from start to finish, and perhaps sign up for your newsletter (or do whatever else you suggest them to do, like leave a comment or visit why choose our service another article on your site).

Here are some tips.

Use short sentences
Originally, my client's article contained paragraphs like this:

case study: how to optimize content for seo

In this case it is very easy to lose attention and say, “ok, I will read this later”, and forget about this article completely.

I recommend using shorter paragraphs and simpler words.

But be careful, this doesn’t mean making your article trivial. It simply means making it easier to read.

This is the same paragraph after optimizing it:

optimized paragraph

For more information, read: SEO Writing: 10 Practical Examples .

Include lots of images
Images help a lot because they allow us to take a break from the written text.

If you can, add tables and graphs to convey your message visually.

tips to increase organic search traffic

Update the publication date
Going back to what I said at the end of step two, I recommend updating the publication date to today.

tip to get more traffic from google: update publication date

In fact, Google will take note of the new date, and will often include it at the beginning of the meta description:

image.png

Users may find your post more interesting because it is fresher and this may increase organic traffic to your site.