How to avoid a Google penalty for unnatural inbound links?

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If you want your link building strategy to pay off consistently, always keep an eye on your backlink profile. Use SEMrush’s Backlink Audit Tool to check for bad links. Here are some steps to follow:

Do a detailed audit of your backlink profile regularly (at least once a month).

Monitor your backlink profile for excessive amounts of suspicious top benefits of using fusion database inbound link types.

Always analyze anchor texts; avoid overuse of unified anchors. If you use money anchors, create variations with SEMrush Keyword Magic Tool . Use similar or related keywords.

When in doubt, use the rel="nofollow" attribute.

Get rid of pure spam: remove or disavow these links.

How to recover from a Google penalty for unnatural inbound links?
google notification for a penalty
A notification from Google for a penalty due to unnatural inbound links

site that recovered traffic after penalty
Example of traffic drop after a penalty.

Be patient! Don't try to scam Google. Just follow these simple steps.

Collect this information
How exactly did the penalty affect you: was it applied to the entire site or did it only affect a specific property, page, or section?

Examples of unnatural URLs from Google.

Your website rankings, traffic, keywords and pages with obvious ranking drops.

Links' velocity (speed of growth of a domain or website in terms of the number of links). Watch out for irregular spikes.

Backlinks from different sources – Google Search Console data is a must (you can easily upload the data to Backlink Audit Tool).