Product Adaptation Strategy

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pepsi x uefa transnational marketing strategy

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So, while the drink inside stays the same no matter where you are, the outside reflects what’s popular and meaningful in each country.

Pro tip: Create feedback loops that allow local consumers to voice their preferences. Use surveys or social media polls to gather insights, ensuring that marketing strategies remain aligned with consumer desires.

The product adaptation strategy tailors products to fit local needs or preferences without losing their core identity.

You’ll see this across industries, where companies tweak features to align with cultural expectations or meet local regulations.

The automotive industry is one of the best examples.

Car manufacturers tailor everything from steering greece mobile number database wheels to safety specs based on the country. In Australia and the U.K., cars are produced with right-hand steering wheels, while in the U.S. and much of Europe, they’re on the left.

They also adjust turn signal colors — red in the U.S. versus amber in Europe — to comply with regional regulations.

Tech companies also practice adaptation.

For example, PlayStation has different power plugs for the U.S. and Europe.

Furthermore, while the Chinese and American versions of the Apple iPhone are similar in operating systems and features, there are some differences. For instance, FaceTime audio calls are disabled by default on iPhones sold in China, while they are enabled on American models.