Providing staff bios is going to reap both internal and external benefits

[DonalCerry]

In addition to saving a writer an extra step, it also ensures that your company members are being talked about exactly how you want them to be.

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Product or Service Descriptions

Your product or service descriptions need to be hong kong mobile number database concise and to the point — a one sheeter would be the perfect length. Like your backgrounder, it’s important to keep industry jargon out of these descriptions.

Visual Assets

Visual assets include anything photo, video and graphics related, such as your logo. When it comes to including your logo, it’s super important to make sure there are a couple versions: one suited for use on a dark background and one suited for use on a light background.

All visual assets need to be file types that are compatible. Instead of uploading the actual Photoshop file, upload a web-compatible PNG instead. Additionally, if you’re going to be including any photos, be sure to include relevant photo captions as well. This will ensure that anyone including these photos in their articles can accurately describe the scene.