One of the most versatile formats for making this type of publication is the Facebook carousel, also known by the company itself as the sequence format. Below, I'm going to tell you what it is, what it's for, and how to start using it to generate the results you expect. Keep reading!
Ebook Marketing on Facebook
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Facebook Carousel Concept
The carousel concept comes from the constant rotation of afghanistan email list 168973 contact leads images that this type of ad allows. In it, it is possible to add up to 5 images to give a global idea about your product. The good thing about this function is that it also allows you to place 5 different URLs in the images.
The public that sees the ad created in this format can interact with it from their computer, by clicking on the arrows on the screen, or also from a mobile device, by sliding their finger over the screen. Without a doubt, this type of interaction makes your ad more dynamic and attractive.
This format is also available for advertising on Instagram , so if the social network is part of your marketing strategy, you can also invest in the carousel format there.
It is important to remember that within the ad platform, this format will appear under the name "Sequence Format."
One of the advantages of using it is that you won't be charged extra, since Facebook gives you the option to choose how much to spend, and see exactly what you'll be charged for.
What is the purpose of creating a carousel ad?
Obviously, this type of ad may work better for certain types of businesses than others. Some of the reasons why this format is useful are:
Display multiple images, from different possible ads, within a single one;
Make a detailed sample of a product or service , such as e-commerce products;
Tell a story through a sequence of images;
If you've discovered that your persona is constantly using social media, interaction with this ad format will be very helpful;
By offering quality content, Facebook users and followers will be able to interact more with your brand by offering more content.