If the website serves as a replacement for the glossy brochure, it is better to continue sending it by post, perhaps adding something personalized to make the recipient feel special and it will certainly be a better investment.
However, if you are convinced that it is the best way to acquire customers , then to the question "what does it mean to have a website" you must add: elbow grease, sweat of the brow, a good investment to be recognizable.
There are 1.71 billion websites in the world (and not 20 boutiques like indonesia telegram phone number list those on a normal street in any city) but only 200 million are in operation (source: infodata sole 24 ore, 5 September 2019).
How many websites are there?
Most likely there will be many failures, but I am convinced that many of these websites have been left adrift, all alone, with the last blog post of 2010, the lack of an SSL certificate , the impossibility of navigating it from a smartphone and the characteristic video game graphics of the bars of when I was 14, with pixels as big as an A4 sheet.
But it's still 200 million, so how can you shout louder than others to make yourself known? By preparing to make your brand shine in all online and offline communication channels if we can.
I just think about what I always say to my clients who are not yet so well known: would you click the first position if it belonged to a Mrs. Boh, when in second position you have Luisa Via Roma? Would you buy a nice Sassicaia from a Mr. Vinobuono when a couple of positions below there is the Antinori site?
Be known for your brand
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