Taboola presents its “Taboola Stories” offer

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Taboola publishers and advertisers can now use the popular “Stories” format to unlock new reader engagement and monetization opportunities.

Taboola , the discovery platform, has announced the beta of Taboola Stories , a new way for publishers to engage readers with the familiar format of captivating “stories” seen on many forms of social media.

Like social networks Instagram, Snapchat and Facebook, which offer the “stories” format, it has become an incredible way for people to find the news that matters to them. With companies like norway email list Taboola now jumping on the bandwagon, it will be interesting to see how many others will adopt the idea in order to pique consumer interest.

Publishers can embed Taboola Stories into their homepages and articles, presenting readers with constantly updated recommendations that, when selected, launch mobile-friendly vertical stories that automatically unfold. Taboola’s Stories product also represents an exciting opportunity for brand advertisers to reach consumers in new, premium, and impactful environments .

How do “Stories” work?
Stories are a great feature for publishers to engage their readers because they can provide them with the content they value most, which significantly increases the time people spend on their sites.

Additionally, this new Taboola feature opens up new ways for publishers to generate revenue by leveraging the growing popularity of mobile-friendly vertical formats that have become a substantial portion of advertisers' social budgets today.