Social media tips for other organizations
How do you ensure more organic reach?
Community first: provide relevant content by sharing real stories. Give your community members the space to tell their own story.
Don't reuse content if it doesn't fit the social platform. Adapt your content first.
Facebook Live content can make it possible to generate a large reach without too many costs. For example, with a live Q&A you can easily come into direct contact with the target group.
Don't ignore the critical voices. Listen and turn them into valuable feedback.
Use data and tools to get to know the community even better.
Political parties have discovered digital channels, 'and what happened next will surprise you'. Every election, millions of people are reached multiple times a day with an advertisement philippines whatsapp number free or message on social media. What is discussed online that day dominates the debates in the evening. Parties fish for your vote on Instagram, Facebook and Twitter, from the moment you get up in the morning until you put your smartphone on your bedside table in the evening.
This will be the case more than ever in the coming period: the municipal elections are on March 21. What should you pay attention to in this flood of Facebook and Twitter campaigns?
Do they know what they are doing?
It wasn’t that long ago that political parties used their online channels solely to post press releases. In recent years, there has been a major catch-up. For some parties, online is the core of their strategy and they use the channels with a clear goal. Others seem to see them only as a means to generate some extra reach.
For example, during the 2017 campaign, GroenLinks used Facebook in particular to create a movement around Jesse Klaver. Online was central to the campaign strategy. GroenLinks wanted to involve people and encourage them to take action with good online posts that gave you the feeling: I want to participate in this and they need me.