Finally, it is very important to always include an “About Us”, “Team” or similar section so that Google can clearly identify the owner of the website.
2.- E-commerces
In the case of e-commerce, in addition to the criteria mentioned above regarding the main content of general websites, we have to take into account that we will have products.
When writing the texts for the home page, categories and subcategories of the website, we can apply the recommendations of general websites, although with some clarifications related especially to length.
In an e-commerce we are going to have a lot more content so it is not necessary for the category texts to be extensive, especially if this could affect the display of the products.
Similarly, with regard to keywords, if the online store is being worked on correctly from an SEO point of view, each of them will be assigned a keyword to work on.
Therefore, in the category it is better to focus on a general and high-volume word.
However, it is worth highlighting the case of some online stores that only work with categories and not products, either because they are very seasonal or unique in the case of second-hand products.
In this context, it would be advisable to have a broad and well-structured text i philippines number list n the categories in which several secondary keywords are worked on.
Focusing on product descriptions, there are certain key points to consider:
A very useful strategy is to combine a short and persuasive text that the customer sees as soon as they click on the product, with a longer one with a more SEO focus and that expands on essential details.
For example, we would put in this long description everything related to the composition, care, etc.
Using lists
It is a very useful way to work with a longer text and offer the most “boring” information in a visual way.
They allow the user to better visualize important details and focus on what interests them.
For example, and following the same example of the fashion store, a vegan person will quickly notice that the garment does not contain leather, while someone with sensitive skin will look for the percentage of polyester in the garment.
Very similar options
When working with products that at first glance seem very similar, such as screws or pens, it is essential to focus on the unique aspect that differentiates them from the rest of the options.
Products with variations
In this case it is very important to mention the different variants within the text, especially in the long one.