That’s, in part, because only about 2% of website visits become a lead—so that 2% is all that most marketers see. how to measure improve lead quality 1 Simply put, understanding and capitalizing on the other 98% of website visits has to be a part of your sales and marketing strategy. That’s why we built our visitor identification software to give B2B marketers more visibility and context around the other 98% of website visitors—the ones who don’t convert.
That context helps marketers better gauge and improve lead quality among non-conversion visits by: Offering account-level info on who’s visiting your website Showcasing deeper company and behavioral russian email address list data right inside the Leadfeeder app Including campaign-level website activity data Note: Want to unlock the other 98% of your website visits? Sign up and try Leadfeeder free for 14 days to see the companies visiting your website, plus detailed company and behavioral info.
View Website Visits and Behavior at the Account Level When you track website visits with a tool like Google Analytics, all you see is aggregated, anonymized data. While that might work for some companies, it doesn’t help B2B marketers figure out the quality of their web traffic. how to measure improve lead quality 2 Your Leadfeeder feed shows all the companies who visit your website. That’s why Leadfeeder identifies website visits and behavior at the account-level—giving you more visibility into the companies who visit your website.