Telemarketing Scripts: Building Rapport Quickly

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Finally, we generate the fomo by saying “trust me, you don’t want to miss this” as our final signoff . Ben Johnson, content strategist, proof growth hackers newsjacking diversity email campaign growth hackers . Email marketing category: brand awareness what is this email marketing campaign about?Email campaign referring to real time events – the Oscars . Why it works:this is an interesting example . And it’s not only because it’s using an animated gif . It’s about what that gif and the copy surrounding it tell us .


This email campaign talks about the Oscars, which may not be so unusual armenia email list during the week when the st academy awards are taking place . The interesting thing is the angle growth hackers took in this email . They’re not talking about the movies or music that were recognized . Instead, they’re talking about the true “winner” of the academy awards night – diversity . As you can read in their article, which also provides an explanation to their gif, the st academy awards broke the record of female and african-american awardees .


With this in mind, they decided to dedicate that email to diversity, too – and prepared a selection of only the best content that celebrates this important topic . For someone who cares about these values and has actually not followed the Oscar night, this email was very inspiring and educational . Something you don’t often see in your inbox . Rothy's Animated email gif rothys newsletter . Email marketing category: sales what is this email marketing campaign about?This is a promotional email sent to people who have opted into rothy’s marketing but have yet to purchase .