The importance of marketing and sales data analysis

[samiaseo222]

Marketing and sales data analysis is a fundamental task for any company seeking to increase its market share. Within any digital marketing strategy or sales process, the collection and subsequent interpretation of data is the key to detecting what types of actions are working and which ones need to be improved.


The goal of every marketing department is to vietnam email list find the best way to promote our product or service. To do this, they design different digital marketing strategies focused on attracting and referring potential customers to the sales department.


However, their work does not stop at simply designing and implementing these actions. Measuring their impact and effectiveness is what allows them to fine-tune and reinvent these processes to continually improve results.


In this post we will explain why it is so important to measure marketing and sales data and we will tell you the best formulas to do so.
This is a set of actions that salespeople perform to convert sales opportunities or leads into customers . It groups together all the business opportunities that are distributed throughout each of the phases of the sales cycle and offers different sales training measures, allowing the processes to be carried out in a standardized and optimized way.


Good sales pipeline management translates into greater knowledge about the status and progress of all business opportunities and offers tools to know how to manage each of these leads. This undoubtedly allows for increased sales .